Today we launched togethergtm.com — a network that connects B2B SaaS companies targeting the same customers so they can run co-marketing campaigns together.

The first tool is the Partner Fit Mapper: enter your product description and ideal customer profile, and get a co-marketing fit score plus your top 3 partner company types in 60 seconds. Free, no signup needed.

We are making the first introductions by hand, one at a time. If you want to be matched with 3 partner companies in your category, join the network.

Why co-marketing

Customer acquisition costs have roughly doubled in B2B SaaS over the last three years. The answer most companies reach for — more spend, better targeting — is not working the way it used to.

The companies we have seen break through share one thing: they have found non-competitive partners who already have their buyers’ trust, and they show up together. Joint webinars. Co-authored guides. Bundled offers. Referral programs with real structure.

This is not new. It is just under-organised. togethergtm exists to organise it.

What is next

We are onboarding early members now. In the coming weeks we will publish data on which co-marketing partnership types produce the highest conversion rates, and share case studies from the first campaigns.

If you are a founder or BD lead at a B2B SaaS company, drop your email and we will send you three partner recommendations within 48 hours.