Today we launched togethergtm.com \u2014 a network that connects B2B SaaS companies targeting the same customers so they can run co-marketing campaigns together.<\/p>\n
The first tool is the Partner Fit Mapper<\/a>: enter your product description and ideal customer profile, and get a co-marketing fit score plus your top 3 partner company types in 60 seconds. Free, no signup needed.<\/p>\n We are making the first introductions by hand, one at a time. If you want to be matched with 3 partner companies in your category, join the network<\/a>.<\/p>\n Customer acquisition costs have roughly doubled in B2B SaaS over the last three years. The answer most companies reach for \u2014 more spend, better targeting \u2014 is not working the way it used to.<\/p>\n The companies we have seen break through share one thing: they have found non-competitive partners who already have their buyers’ trust, and they show up together. Joint webinars. Co-authored guides. Bundled offers. Referral programs with real structure.<\/p>\n This is not new. It is just under-organised. togethergtm exists to organise it.<\/p>\n We are onboarding early members now. In the coming weeks we will publish data on which co-marketing partnership types produce the highest conversion rates, and share case studies from the first campaigns.<\/p>\nWhy co-marketing<\/h2>\n
What is next<\/h2>\n